This sample of the Parker campaign shows an above the line press execution expanding out from the TVC. The iconic Parker 'Arrow' device was the inspiration for the campaign and provided a strong, yet versatile theme for the large range of collateral required.
The Parker campaign was strongly supported at Point of Sale with an in-depth range of collateral to assist consumers in deciding which product was right for them. The existing imagery adapted perfectly to this part of the campaign roll out, along with stunning product photography.
Quattro Group was responsible for developing a global campaign for Parker Pens which involved multiple executions above and below the line. This TVC was the centre point of the campaign.