Our task for Tassal's signature range of smoked salmon products was to evolve the previous look and feel into something more contemporary and fitting with other recent product launches. The iconic salmon shape remains as a key element of the pack to reveal the product and is now accompanied with a range of enticing recipe suggestions.
The Superior Gold brand was losing ground in the category and needed a premium upgrade to reflect the quality of product. An in-depth process resulted in a simple refinement with touches of finesse to lift the product against its competitors.
In recent years Quattro has worked closely with Tassal to create new, and reinvigorate existing packaging. The 'Easy Bake' range lacked a strong identity and clarity between SKU variations. We created a bright and fresh solution which cuts through the clutter of the freezer section.
This new Melts & Burgers range needed to leverage off the successful 'Easy Bake' solution we had already created for Tassal. A slightly different colour palette and subtle layout tweaks to the familiar layout allowed for the product to stand on it's own but stay within the family.