After 19 years, Optislim is now recognised as an Australian category leader of very low calorie diet (VLCD) programs. The brand needed a mini-facelift to ensure the product not only delivered as a weight loss product, but also maintained a strong presence on shelf. The subtle change will see the brand step up to its competition and remain the consumer choice when it comes to VLCD products.
Taking a more holistic approach to weight loss Optislim developed a range of supplements to aid consumers with their healthy lifestyle goals. The range is designed to include key natural ingredients such as Green Coffee Bean, Raspberry Ketones, Coconut MCT’s, Ginseng, Green Tea and Garcinia Cambogia. This is a category that is currently exploding worldwide!
Optislim 100 Calorie snacks have now expanded to include a range of delicious low calorie, high protein cookies. As always, styling the product to really have the ‘munch’ factor was critical. Some minor tweaks to the artwork and new photography sees the product stand proud on shelves amongst competitors.