The brief was to sell Chemist Warehouse’s newest fragrance for women: Axis. It began with a song. The tune, written by Michael Burrows, encapsulated everything floral and feminine with a touch of Taylor Swift. It managed to dance its way into the heads of the entire Quattro office – that’s’ when we knew it was a hit! The idea really came to life in the edit suite where an injection of pink, lens flares, hues and colour grading complimented the music. The TVC will launch to coincide with The Bachelorette Australia sponsorship and inspire women all over Australia to feel free, follow their heart and head into Chemist Warehouse to buy the Axis fragrance!